About
Architecture
Cultural Heritage
Interiors
Personal
Kings
Adriatica
In umbra terrae
Other
Apfelmela
AI Images
+39 351 9546565
P. IVA 03124730213
©2024 Martina Ferraretto
Case Studies
Social media campaign
Beate Uhse Italia
2020-2021
The goal was the Creation of a community around the Instagram page in order to hook the 18-35 target group through content with powerful visual impact and playing with irony and creativity.
Communication developed through three formats:
Product-related posts, where the range of underwear, hygiene products, and toys was presented in an impactful and unexpected way through surrealism-inspired graphic processing.
![]()
![]()
![]()
![]()
![]()
![]()
Words of Eros, or the restatement of key words of the intimate sphere, with etymological indications and extended meanings. The purpose was to stimulate reflection on concepts and words often taken for granted and to stimulate the audience to recover a more self-aware and cognizant intimacy.
![]()
![]()
![]()
![]()
![]()
![]()
Minimal Ads, graphic elaborations that give a wink to the Concept Art and advertisements of the 1960s. These drew attention to the designer products offered by the store, which were often somewhat “mysterious” in form and less recognizable than the “traditional” items.
![]()
![]()
![]()
![]()
![]()
![]()
Beate Uhse Italia
2020-2021
The goal was the Creation of a community around the Instagram page in order to hook the 18-35 target group through content with powerful visual impact and playing with irony and creativity.
Communication developed through three formats:
Product-related posts, where the range of underwear, hygiene products, and toys was presented in an impactful and unexpected way through surrealism-inspired graphic processing.
Words of Eros, or the restatement of key words of the intimate sphere, with etymological indications and extended meanings. The purpose was to stimulate reflection on concepts and words often taken for granted and to stimulate the audience to recover a more self-aware and cognizant intimacy.
Minimal Ads, graphic elaborations that give a wink to the Concept Art and advertisements of the 1960s. These drew attention to the designer products offered by the store, which were often somewhat “mysterious” in form and less recognizable than the “traditional” items.
Art reprocessing
DALISI AND BOLZANO
2021
In 2021 I was involved in organizing a retrospective exhibition of the Italian artist and designer Riccardo Dalisi. It was the first time his works were exhibited in South Tyrol, and with the approval of the Dalisi Archive, I had the opportunity to use photographs of some of his sculptural works to create some collages from scratch.
The collages place Dalisi’s works within the stereotypical South Tyrolean landscape to establish a dialogue between the southern artist and the northern setting of the exhibition. Images from this project were used for promotion of the exhibition on social media, in combination with archival images of Riccardo Dalisi’s activities in Arte Povera and the Global Tools movement.
![]()
![]()
![]()
![]()
![]()
![]()
DALISI AND BOLZANO
2021
In 2021 I was involved in organizing a retrospective exhibition of the Italian artist and designer Riccardo Dalisi. It was the first time his works were exhibited in South Tyrol, and with the approval of the Dalisi Archive, I had the opportunity to use photographs of some of his sculptural works to create some collages from scratch.
The collages place Dalisi’s works within the stereotypical South Tyrolean landscape to establish a dialogue between the southern artist and the northern setting of the exhibition. Images from this project were used for promotion of the exhibition on social media, in combination with archival images of Riccardo Dalisi’s activities in Arte Povera and the Global Tools movement.
