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Architecture
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Apfelmela
AI Images
+39 351 9546565
P. IVA 03124730213
©2024 Martina Ferraretto
Conservation is the answer
I believe that cultural heritage is the key to understanding the past and looking to the future with a mindful spirit. I have always cultivated a great passion for Art and History and this led me to pursue classical studies, followed by Painting at the Academy of Fine Arts and finally Diagnostics for Cultural Heritage I passionately believe in the preservation of artistic and cultural heritage and that its promotion plays a crucial role in leading us towards a more rounded, rich and happy future.Innovation and tailor-made solutions
Throughout my career, I also worked for several years as a film lighting technician. This experience has allowed me to come into contact with techniques and equipment usually unfamiliar in the photographic industry and to learn how to develop shooting solutions under challenging conditions. On a film set discretion and problem solving are essential, just as they are during a museum shoot, for example during an exhibition or installation.
“Photographs are a way of imprisoning reality … One can't possess reality, one can possess images – one can't possess the present but one can possess the past.”
― Susan Sontag, On Photography
Workflow
By carefully analysing the condition of the Artwork and identifying the materials, I can choose the best image acquisition process. This translates into the choice of the most suitable lighting, also with regard to the context of location and any limitations due to the protection of the Work itself.The choice of the photographic setup as a whole is also carefully studied in the case of confined spaces, absence of electricity, particularly sensitive settings or those requiring discretion and operational speed (private houses, sacred spaces or in the presence of visitors during the shooting). The workflow revolves around the restitution of a faithful image of the subject, for this reason I adopt colour control and management protocols aimed at guaranteeing a result as respectful as possible of the original.
The processing of the shots follows specific techniques that allow us to obtain unitary and high-definition images even of works of abnormal or very large format.
During the photo-reproduction of the Artwork it is also possible to take special diagnostic shots in order to identify and document deterioration, damage and other important characteristics for research purposes and for restoration, with the drafting of a report.